What I learned from the Making Social Media Part of your DNA conference
Yesterday I attended a social media conference in London. Check out the conversations on Twitter using #smwdnaThe upshot of the day for me is that social media cannot and should not be ignored by even...
View ArticleContent is the way to differentiate
Everywhere I go, people are talking about content. Whether that be for social media, blogs or for website use. Content could be video, articles, pictures or info used for tweets. There are increasing...
View ArticleTechnology for Marketing
I attended the Technology for Marketing Exhibition yesterday at Earls Court. I go every year to see what’s new. This year I met some interesting people that can help our clients to generate new...
View ArticleIs the New Business Development upturn here?
We have won 5 new clients very recently. Lots more enquiries too. And clients are typically spending more and committing for longer campaigns compared to pre-recession. Is confidence returning? I...
View ArticleTelemarketing Tips - Message and Target Market Definition
I am often asked what the most important things are when doing telemarketing and how to achieve the best results when appointment setting.Everyone wants to generate more sales leads when on the phone....
View ArticleTips on writing effective telemarketing scripts
An old comedian from the seventies, Frank Carson, used to say 'it's the way I tell 'em' In many ways, that's true for effective telesales scripts. That's not to say that effective telemarketing...
View ArticleHow to Handle Telemarketing Objections
Handling sales objections professionally is crucial whether on the phone or face to face. Typically, we are programmed to ‘answer’ objections and to consider them as a block or something that is an...
View ArticleIntegrating Offline and Online Marketing
There has been much discussion in the marketing community around the need and drive to push offline prospects and customers online. I have come across the term 'Phygital' for the concept i.e. the...
View ArticleHow to Brief a Telemarketing Agency - 10 Top Tips
It is fair to say that there is a wide variance in the quality of telemarketing briefings before we kick off a new cold calling campaign. Client briefings come in all shapes and sizes. And perhaps...
View ArticleWhen should you use telemarketing to target big companies?
One of the biggest concerns that our clients raise before working with us is the risk of brand damage through poor quality telemarketing calls. It is true that if you blow it when talking to the...
View Article5 key Telemarketing Tips for small businesses– Olympics special!
The Olympics can teach small businesses a lot about cold calling? I regularly come into contact with business people that ask me for cold calling tips. When I chat with them I find that they often...
View ArticleHow to generate more telemarketing appointments
I'm often asked how to increase the number of telephone appointments to generate new business. There are of course certain things that have to be in place. A good, relevant and valid list supports lead...
View ArticleEffective B2B Email Marketing – Top 10 tips
You could argue that effective email marketing is more about targeting rather than a numbers game. That’s particularly when you don't have an opted in email database that's well segmented enabling you...
View ArticleHow to emphasise benefits not features in telemarketing calls
One of the most common things clients ask me is "how do I increase buyer interest in what I'm selling?" The answer I normally give is to make it interesting for them. A fairly pedantic answer you might...
View ArticleHow to create a quick effective marketing plan
How to put together a marketing strategy is a pretty massive topic for a relatively short blog. There are tons of templates online you can use. Lots of marketing consultants can offer assistance and...
View Article20 key measurements for telemarketing success
My accountant says 'if you can't measure it, you can't manage it'. That's certainly the case in terms of telemarketing KPI's (key performance indicators). New business lead generation is a process....
View ArticleHow small businesses can generate content for social media & lead generation
They say that 'Content is king' but how can a small business can compete with its larger competitors with lots of people? I believe they can.Consumers have an increasingly voracious online appetite for...
View ArticleWhat skills make an effective Telemarketer?
Assuming that you have chosen your telemarketing strategy what else do you need to deliver outbound calling success? It’s certain that you need the right blend of a clear target market, a good list to...
View ArticleTips on recruiting a telemarketing agency
If you’re considering employing a telemarketing agency as a supplier, there are certain things that you need to consider. The points below give an indication of things you should consider before you go...
View ArticleTop 10 telemarketing tips
Are there any secrets to telemarketing success? Possibly not. However, understanding the key telemarketing techniques and telemarketing skills will inevitably make a difference. GSA has recently...
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